Battersea smashes online giving targets following digital donation revamp

  • There were 63% more transactions than the old platform during the test period
  • The new platform garnered 35% more income on the new platform compared to the existing platform
  • Additionally, there was a sharp increase in the number of people starting and completing a donation.
  • The ability for the charity to create campaign-specific journeys with campaign messaging throughout, donation type, flexible fields and donation amount calls to action — rather than a requirement to involve WPNC in development
  • Site visitors can be directed from online advertising or an email campaign straight to a donation landing page & journey featuring tailored messaging and content. For example Battersea’s In From The Cold appeal

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We create innovative digital fundraising products to enable charities to maximize their fundraising through digital channels: online, mobile and voice.

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goDonate by WPNC

goDonate by WPNC

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We create innovative digital fundraising products to enable charities to maximize their fundraising through digital channels: online, mobile and voice.