Macmillan Cancer Support creates new online tribute fund using inMem

Macmillan Cancer Support is unveiling a new tribute fund website to help donors remember loved ones while raising vital income for the charity.

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WPNC Digital has worked with Macmillan Cancer Support to modernise the service, which can be viewed here, using its inMem® platform. While the charity already ran a tribute fund, an update was required to make it mobile friendly and improve overall user experience.

Tribute funds are viewed as an important part of the grieving process for friends and relatives wishing to honour their loved ones and are also a key revenue source for third-sector organisations.

The fresh website design reflects Macmillan Cancer Support’s branding and offers easy-to-navigate services such as creating pages, collecting donations and organising fundraising events. Transferring the data for thousands of existing tribute funds and donations was also a crucial part of migrating to the new platform.

inMem’s features enable tribute fund page creators to upload photos direct from their devices, embed YouTube or Vimeo videos, add memories and information, link to Facebook pages or groups, select themes and customise donation ‘thank you’ emails.

The cost-effective inMem platform is part of the agency’s goDonate® suite of technology specially developed for charities, and also draws on WPNC’s market-leading website design & build capabilities.

Rachel Kingston, Head of Regional Fundraising Planning — Individual Giving, Macmillan Cancer Support, commented: “We are very pleased to have an up-to-date and fit-for-purpose tribute funds site for our supporters to use, both to remember their loved ones and to raise money for a cause which is important to them. We are now able to offer an on-brand, mobile-optimised and fully-functioning site which has so far been very well reviewed by supporters.

Vicky Reeves, Managing Director Digital, WPNC, said: “Our aim was to provide Macmillan Cancer Support with a modern, future-facing platform that will give its donors a delightful experience while treating them with sensitivity when setting up a tribute fund.

“inMem has been proven to provide increased online conversion and income, and we hope the new site persuades many more donors to raise funds in honour of their loved ones.”

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