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WPNC Digital has supported The Royal British Legion’s 2020 Poppy Appeal, handling a big rise in online donations. The number of online donations is 20 times higher than in 2019.

With face-to-face collecting for the Poppy Appeal restricted by the Coronavirus pandemic this year an effective digital donation strategy was crucial.

The agency handled the online donation funnels for the charity. This included stress-testing the funnels to ensure they continued to work efficiently during an anticipated major increase in supporter activity.

This year, supporters could also donate via QR codes on the charity’s posters in outlets such as its corporate partner Sainsbury’s. The code links directly to goDonate, WPNC’s donation platform, for a seamless experience. …


goDonate by WPNC

We create innovative digital fundraising products to enable charities to maximize their fundraising through digital channels: online, mobile and voice.

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