WPNC Digital has supported The Royal British Legion’s 2020 Poppy Appeal, handling a big rise in online donations. The number of online donations is 20 times higher than in 2019.
With face-to-face collecting for the Poppy Appeal restricted by the Coronavirus pandemic this year an effective digital donation strategy was crucial.
The agency handled the online donation funnels for the charity. This included stress-testing the funnels to ensure they continued to work efficiently during an anticipated major increase in supporter activity.
This year, supporters could also donate via QR codes on the charity’s posters in outlets such as its corporate partner Sainsbury’s. The code links directly to goDonate, WPNC’s donation platform, for a seamless experience. …
Macmillan Cancer Support is unveiling a new tribute fund website to help donors remember loved ones while raising vital income for the charity.
WPNC Digital has worked with Macmillan Cancer Support to modernise the service, which can be viewed here, using its inMem® platform. While the charity already ran a tribute fund, an update was required to make it mobile friendly and improve overall user experience.
Tribute funds are viewed as an important part of the grieving process for friends and relatives wishing to honour their loved ones and are also a key revenue source for third-sector organisations.
The fresh website design reflects Macmillan Cancer Support’s branding and offers easy-to-navigate services such as creating pages, collecting donations and organising fundraising events. Transferring the data for thousands of existing tribute funds and donations was also a crucial part of migrating to the new platform. …
One-off online donations swelled by 561% in the three months to 30 June 2020, compared to the same period of 2019, via WPNC’s goDonate platform.
Donations were to organisations such as NSPCC, Prostate Cancer UK, Stroke Association, The Firefighters Charity and Battersea.
Sam Thompson, fundraising manager at NSPCC, said: “We are living through unprecedented times with many of us facing uncertainty and financial difficulties as the knock-on effects of coronavirus start to bite. Charities like the NSPCC are no exception to this.
“We are therefore extremely grateful to anyone that takes the time to make a donation to us and hope our widening range of digital platforms is making this easier to do. People’s continued generosity is enabling us to be still there for children and ensure they have help and support should they have suffered emotional or physical harm during the lockdown or before coronavirus emerged.” …
Thursday 11th June, 9.30–10am
Following on from our 2020 Online Donations Report, WPNC presents this 30-minute capsule webinar looking at the fundamentals of how you can improve your donation experience at this critical time.
Head of Customer Experience Cherie Chambers (formerly CRUK, NSPCC) will use both theory and real-life examples in this brief session covering techniques to increase donation volume and gift amounts, improve conversion on important optional add-ons like Gift Aid, and ways to encourage donor loyalty.
Digital MD Vicky Reeves will also share some updates on payment technologies and a few selected highlights from the 2020 Online Donations Report.
Places are limited so please REGISTER NOW if you would like to attend.
Online one-off donations grew in volume by 26% year on year in 2019, while overall value increased by almost 20%, according to data from digital products agency WPNC.
The report examines trends in both one-off and regular giving comparing 2019 to 2018 and focusing on online donations under £75, which account for 78% of all one-off online donations, and all first regular payments made through its platforms, as well as donor behaviour across the board in 2019 covering geography, seasonality, day of the week and time of day. …
Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options.
Honed following years of user testing and excellent campaign results — with learnings fed back into the platform’s development — goDonate has allowed Prostate Cancer UK to create a deeper emotional connection with supporters, keeping them engaged throughout the donation funnel.
The charity has enjoyed a rise in online donation income of 32% just eight weeks after the launch, which also features additional payment options for supporters. The platform includes support for digital wallets such as Google Pay, Apple Pay and PayPal, which the charity was not able to accept before. Supporters can now give using digital wallets for both cash donations and regular gifts. …
Wildlife charity WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity.
The site was built using marketing agency WPNC’s inMem platform, which has a slick and engaging user interface, making it simple to set up funds where people raise money for the charity by creating a page in memory of family or friends.
The charity said the tribute fund was created following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory and help to raise money for the charity’s vital ongoing work in their name. …
The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average gift value.
Joining forces with digital agency partner WPNC, the charity is aiming to make regular giving easier. Harnessing PayPal technology, the new supporter-centric approach offers the NSPCC’s donors further options beyond Direct Debit — still the number one option for most charities — to sign up for regular giving via their preferred payment method. …
By Richie Florey 17/01/2019
Battersea has significantly increased its income through online donations after digital product studio Addition — part of agency WPN Chameleon (WPNC) — switched the organisation to its online giving platform, goDonate.
The animal charity ran a trial over the crucial pre-Christmas fundraising period after WPNC implemented goDonate Enterprise to boost digital pledges.
The split test pitted the new donation service against the charity’s previous platform during a three-week period in December 2018. These were some of the results:
Addition, the digital products studio within WPN Chameleon have today announced they have partnered with the NSPCC to launch goDonate Voice. This new, off-the-shelf product makes it easy for charities to start taking monetary donations through Amazon Alexa using Amazon Pay.
goDonate Voice is an evolution of Addition’s highly successful next generation SaaS online donation platform goDonate.
Alexa users simply have to enable the NSPCC skill either by using their voice or through the Alexa app. Then say ”Alexa, open NSPCC” to donate. …