Example working QR code for RBL

There is no doubt that the Covid-19 pandemic has changed our lives for ever but often times of crisis can drive changes that are positive, especially in technology. One such change is the rise of the QR code which can now be used as a key tool for fundraisers.

QR codes have rapidly become mainstream, becoming the cornerstone of the country’s (and indeed many other countries around the world) test, track and trace system as well as being used in hospitality, advertising and crucially for charities, in fundraising.

As QR codes can contain specific data (such as amounts or tracking…


WPNC Digital has supported The Royal British Legion’s 2020 Poppy Appeal, handling a big rise in online donations. The number of online donations is 20 times higher than in 2019.

With face-to-face collecting for the Poppy Appeal restricted by the Coronavirus pandemic this year an effective digital donation strategy was crucial.

The agency handled the online donation funnels for the charity. This included stress-testing the funnels to ensure they continued to work efficiently during an anticipated major increase in supporter activity.

This year, supporters could also donate via QR codes on the charity’s posters in outlets such as its corporate…


Macmillan Cancer Support is unveiling a new tribute fund website to help donors remember loved ones while raising vital income for the charity.

WPNC Digital has worked with Macmillan Cancer Support to modernise the service, which can be viewed here, using its inMem® platform. While the charity already ran a tribute fund, an update was required to make it mobile friendly and improve overall user experience.

Tribute funds are viewed as an important part of the grieving process for friends and relatives wishing to honour their loved ones and are also a key revenue source for third-sector organisations.

The fresh…


One-off online donations swelled by 561% in the three months to 30 June 2020, compared to the same period of 2019, via WPNC’s goDonate platform.

Donations were to organisations such as NSPCC, Prostate Cancer UK, Stroke Association, The Firefighters Charity and Battersea.

Sam Thompson, fundraising manager at NSPCC, said: “We are living through unprecedented times with many of us facing uncertainty and financial difficulties as the knock-on effects of coronavirus start to bite. Charities like the NSPCC are no exception to this.

“We are therefore extremely grateful to anyone that takes the time to make a donation to us and…


Thursday 11th June, 9.30–10am

Following on from our 2020 Online Donations Report, WPNC presents this 30-minute capsule webinar looking at the fundamentals of how you can improve your donation experience at this critical time.

Head of Customer Experience Cherie Chambers (formerly CRUK, NSPCC) will use both theory and real-life examples in this brief session covering techniques to increase donation volume and gift amounts, improve conversion on important optional add-ons like Gift Aid, and ways to encourage donor loyalty.

Digital MD Vicky Reeves will also share some updates on payment technologies and a few selected highlights from the 2020 Online Donations Report.

Places are limited so please REGISTER NOW if you would like to attend.


Online one-off donations grew in volume by 26% year on year in 2019, while overall value increased by almost 20%, according to data from digital products agency WPNC.

For its Online Donations Report 2020, WPNC studied anonymised data from its online donations platforms, which include goDonate and which raised more than £37m income for charities in 2019.

The report examines trends in both one-off and regular giving comparing 2019 to 2018 and focusing on online donations under £75, which account for 78% of all one-off online donations, and all first regular payments made through its platforms, as well as donor…


Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options.

The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC.

Honed following years of user testing and excellent campaign results — with learnings fed back into the platform’s development — goDonate has allowed Prostate Cancer UK to create a deeper emotional connection with supporters, keeping them engaged throughout the donation funnel.

The charity has enjoyed a rise in online donation income of 32% just eight weeks after the…


Wildlife charity WWF-UK has launched an online tribute fund website where people can create a page in memory of relatives and friends, while also raising funds for the conservation charity.

The site was built using marketing agency WPNC’s inMem platform, which has a slick and engaging user interface, making it simple to set up funds where people raise money for the charity by creating a page in memory of family or friends.

The charity said the tribute fund was created following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory…


The NSPCC has unveiled a new digital wallet here to give supporters the ability to make recurring donations using their preferred payment method.

The innovative move reflects the growing importance of mobile donations and changing consumer behaviour. Initial A/B tests have already highlighted a significant uplift in conversion rates, as well as an increased average gift value.

Joining forces with digital agency partner WPNC, the charity is aiming to make regular giving easier. Harnessing PayPal technology, the new supporter-centric approach offers the NSPCC’s donors further options beyond Direct Debit — still the number one option for most charities — to…


By Richie Florey 17/01/2019

Battersea has significantly increased its income through online donations after digital product studio Addition — part of agency WPN Chameleon (WPNC) — switched the organisation to its online giving platform, goDonate.

The animal charity ran a trial over the crucial pre-Christmas fundraising period after WPNC implemented goDonate Enterprise to boost digital pledges.

The split test pitted the new donation service against the charity’s previous platform during a three-week period in December 2018. These were some of the results:

  • There were 63% more transactions than the old platform during the test period
  • The new platform garnered 35%…

goDonate by WPNC

We create innovative digital fundraising products to enable charities to maximize their fundraising through digital channels: online, mobile and voice.

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